nintendo wii

reference websites-

creativematch.co.uk , willeffect.wordpress.com/category/nintendo

we had to answer questions on the topic.

questions and answers:

• what affect do you think Nintendo wanted their campaign to have on the audience?

it units people, makes people come together for fun entertainment.

second website speaks about what makes it different where they say;

• they have a broad range of video games
• it wanted people to think that it was family friendly and versatile

• what made the Nintendo wii sports advert so affective?

because people found it great that you could exercise and loose weight in the comfort of your own home.

• why is 'word of mouth' important to a company like Nintendo?

it is a free form of promotion and it creates more awareness faster and more which will give them more consumers.

comic relief

we had to answer questions on the topic.

questions and answers:

• who do you think their target audience is?

schools mostly, because teachers and students can do activities and events to raise money for instance; sponsor silence or a fair. Although they may be aiming for a mainstream audience adults, mothers people who will sympathize and give charity.

• what kind of audiences use social network sites?

a vase majority of teenagers use social network sites which could link with their target audience of schools, children. Also lots of people of different ages use social network which could be good but most use it as a source of communication not leisure.

• what do you think are the benefits of using this form of technology within a campaign?

it benefits as social networks are vase and very popular form of media which means their events and causes will reach a mainstream audience which will eventually benefit their aim of raising money with awareness up.

also:

promotion-speed-save money!

although:

their are different demographics on social networks site

different forms of social networks suite different people so need to be wide in their choice. for instance; twitter-more middle age people, older _where as_ face book-broad young, old etc.

many people are not on social network sites

reference link used --Google-- then type comic relief target audience--click link 3

addition to first question;

students-

• primary
• secondary
• uni/college

reference link used-- Google-- type comic relief target audience-- click link 6

adults-

• parents
• shoppers-Gordan Ramsey cooking sauce. campaign ran out through the whole year which is clever as it more effective biggest profit earlier advertisement as promoted in major supermarkets meaning more awareness and it would appeal to mainstream audience as its reasonably priced.

reference link used-- Google-- type comic relief target audience-- click link 4

how media is used in campaigns

• advertising
• awareness
• interest
• desire

why some adverts a easy to remember;

the use many techniques like; humor, repetition, random factors, music (jingle).

things that are required in a campaign in order of success:

• key message
• key audience
• key media
• resources
• targets, aims
• time scales, deadlines
• monitoring, evaluation