The Social Network Official Trailer -In theatres Oct 1 2010

23/11/10 social network casestudy

campaign:

what is the institution?-

Columbia pictures and Sony

who are the target audiences?-

young people or people who use face book or any other type of social network site

what are the aims of this campaign?-

its a film trailer to promote the film, try and get people interested in the film and see it as a really interesting and grabbing movie.

what media forms are used?-

Internet,video and also a home page website people can go and visit for more info.

the website used; click here to visit site http://www.thesocialnetwork-movie.com/

they use posters:

what techniques and tactics that have been employed?-

they have used 'i-trailer' an interactive trailer to engage the viewer and make it seem interesting and also its a different way of doing a trailer so it makes people want to see the movie thinking that the movie is similarly interesting and different like the trailer. its a clever new way of advertising and has a powerful and strong effect and this technique seems to work as people love to see new and different things.

argument 9/11/10

today we had a discussion on why advertisement is needed and does it really work or is it a waste of time

our discussion title was: what is the point of advertising.

this discussion caused a lot of controversy and eventually the whole class was really deep into the argument, and we came up with a lot of argument for and against.

here they are;

for:

• it makes you aware of the product
• it makes the product stand out from all the other products
• It will make the product look more appealing and the product will be remembered by the audience/consumers

Against:

• there’s no point of advertising because the product will still sell
• Most of the time the advert doesn’t have anything to do with the product
• The advert might put people off the product as the advert may be unappealing.
• the product will still be known by word of mouth so adverts arent neccessary
  

New Dentyl Active Mouthwash

Halifax - ISA, ISA, Baby...

anlaysis of adverts

dentyl-
what makes it effective?
-its energetic, people can enjoy themselves whilst watching it, its not blaintently marketive so its doesnt seem like its selling you something although it is but you are unaware.
what makes it a popular choice?
- its a popular choice because its memorable. the advert is so good and funny that when you walk into a shop and you want mouth wash youll think 'dentyl'.
what techniques does the advert use to make it effective?
- it uses music, the use of music in this advert makes it interactive which makes it effective; it has a jingle which is cathcy so people can remember it which makes it successful. also it uses the obvious choice humour, popular choice in adverts.

blog update 2/11/10

today we were filling a gaps of work we hadn't finished. although were meant to start a new topic but we didn't get time to.

well i finished mostly all the work i needed to and it was a productive lesson things went smoothly. I had no technical or manual failures.

I will need to improve on finishing a few pieces of work such as:

analysis of adverts

and finish off the anti piracy prep

favourate ads 19/10/10

we had to pick our favourite ads and discuss it

we picked:

Cadbury Gorilla - In The Air Tonight (Extended Mix)

Hovis Bread advert 2008- Long version

techniques for hovis and cadbury advert

"cadbury"

extreme close up - face, nostries, types

heavy breathing

morning to tempo

camera moving- mid shot, long shot

cut- fast beat

in and out

repetition

'a glass and a half' at the begining and end

"hovis"

ironic hat, bakers

marching soldiers,ww2 bombing bringing back memories for people from the time

Immagration

fire works

cuts

close up

mid shots,long shots

close up smile

bread in an old fashion small community-at the begining and end

hovis/cadbury

comparing hovis bread(2008) to gorilla cadbury(2007)

'hovis'

staple food

complex idea

detailed mise-en-scene

product signified by victorian northern setting and young boy. this makes it more appealing as the boy seems innocent and people will connect with him, he is an ordinary boy so people can relate with him.

reference ironic 1970 AD

a journey/adventure

'cadbury'

luxury food

simple/minimal idea

minimal mise-en-scene

surreal,unusual,quirky

product is signified by cinematic intro and purple studio

referenced music video techniques

ironic use of 1980's pop track "in the air tonight"

Wall•e Official Trailer

disney/pixar case study

wall.e:

released:18th july 2008

director:andrew stanton

writer:andrew stanton,pete docter(original story)

starring:Jeff Garlin, Elissa Knight and Ben Burtt

plot:

In a distant, but not so unrealistic future, where mankind has abandoned earth because it has become covered with trash from products sold by the powerful multi-national Buy N Large corporation, WALL-E, a garbage collecting robot has been left to clean up the mess.

REVIEWS ON MOVIE:

"This is Pixar's most enthralling entertainment since Nemo," writes Richard Corliss in Time magazine, while the Independent's Anthony Quinn gasps: "This studio is so good it's almost spooky."

"i say this movie is entertaining, cute and extremely hilarious. best animated film of that year."

how was this film promoted:

through-

posters

websites

magazines

adverts

cinemas 'coming soon' and pre ad before movies start in the cinema

5/10/10 De touch

we went on De touch the website and looked at how they use photo shop to modify the body and how they use image manipulation, how they use body politics. We looked at an example of alicia keys and we watch as the image of her gradually changed as the more it got edited it was shocking.

we had to answer the following questions:

1.what are the key differences which occur in the process to

a) female

with female they tend to make them look like they have more makeup on and they tend drop of some weight so they look perfect.

b) male

with:

*facial features

*limbs

*toros

2. how are these images created?

3.why?

4.what are the dominate ideologies (peoples thought) here in terms of

*gender

*status

*ethnicity

ii) what is potentially morally dubious about this? (what problems could it cause, what is it represents?)

website- www.Detouch.org

campign

http://mgondry09.blogspot.com/
http://jonzeboyz.blogspot.com/
http://leelegends.blogspot.com/
http://ttigers2009.blogspot.com/
http://naomi-media-nsbhscom.blogspot.com/

questionairre for gillian wearing project 20/05/10

Questionnaire

• Hello, how are you today?

• Can we take a minute of your time to ask a few questions and maybe take a few pictures?

• What are your thoughts at this moment?

• Where do you live?

• How long have you lived there?

• What’s your favourite film?

• What’s your favourite colour?

• Do you have a sweet tooth?

• Have you enjoyed your year?

• How do you think times have changed from when you were our age in terms of media fashion and language?

• Are you fond of modern technology, do you possess a mobile phone?

• What do think is the biggest difference between old fashion of your time and modern fashion of today?

• What is your funniest memory?

• What would you dream about when you were younger?

• From when you were younger have you reached your dream or ambition?

• what are your thoughts right now please think about it and write down on this piece of card what ever come to mind.

Koon’s expedition in Hyde Park.
Today we went to the serpentine gallery in Hyde Park to see the Jeff Koon’s expedition. We saw his work and were looking at his pieces in detail, trying to understand the making and feelings behind his surreal sculptures. Also the sculptures were so realistic the actually looked like real inflatable toys and that’s what I liked about Koon’s expedition the amount of detail he put in to gave it the realisation and made it almost come to life like his picture I honestly thought they were taken by a camera but they hand drawn with a paint brush I think Koon’s pulled it off really well and the idea behind it is ingenious. My favourite pieces although I liked them all were the painting were the paintings especially the Popeye one still because I’m completely in love with the way he puts amount of detail into it almost comes to life but the way he experiment a plays with the viewer eyes and almost recreates an old cartoon favourite.