campaign:
what is the institution?-
Columbia pictures and Sony
who are the target audiences?-
young people or people who use face book or any other type of social network site
what are the aims of this campaign?-
its a film trailer to promote the film, try and get people interested in the film and see it as a really interesting and grabbing movie.
what media forms are used?-
Internet,video and also a home page website people can go and visit for more info.
the website used; click here to visit site http://www.thesocialnetwork-movie.com/
they use posters:
what techniques and tactics that have been employed?-
they have used 'i-trailer' an interactive trailer to engage the viewer and make it seem interesting and also its a different way of doing a trailer so it makes people want to see the movie thinking that the movie is similarly interesting and different like the trailer. its a clever new way of advertising and has a powerful and strong effect and this technique seems to work as people love to see new and different things.
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