hovis/cadbury

comparing hovis bread(2008) to gorilla cadbury(2007)

'hovis'

staple food

complex idea

detailed mise-en-scene

product signified by victorian northern setting and young boy. this makes it more appealing as the boy seems innocent and people will connect with him, he is an ordinary boy so people can relate with him.

reference ironic 1970 AD

a journey/adventure

'cadbury'

luxury food

simple/minimal idea

minimal mise-en-scene

surreal,unusual,quirky

product is signified by cinematic intro and purple studio

referenced music video techniques

ironic use of 1980's pop track "in the air tonight"