we had to answer questions on the topic.
questions and answers:
- who do you think their target audience is?
schools mostly, because teachers and students can do activities and events to raise money for instance; sponsor silence or a fair. Although they may be aiming for a mainstream audience adults, mothers people who will sympathize and give charity.
- what kind of audiences use social network sites?
a vase majority of teenagers use social network sites which could link with their target audience of schools, children. Also lots of people of different ages use social network which could be good but most use it as a source of communication not leisure.
- what do you think are the benefits of using this form of technology within a campaign?
it benefits as social networks are vase and very popular form of media which means their events and causes will reach a mainstream audience which will eventually benefit their aim of raising money with awareness up.
also:
promotion-speed-save money!
although:
their are different demographics on social networks site
different forms of social networks suite different people so need to be wide in their choice. for instance; twitter-more middle age people, older _where as_ face book-broad young, old etc.
many people are not on social network sites
reference link used --Google-- then type comic relief target audience--click link 3
addition to first question;
students-
- primary
- secondary
- uni/college
reference link used-- Google-- type comic relief target audience-- click link 6
adults-
- parents
- shoppers-Gordan Ramsey cooking sauce. campaign ran out through the whole year which is clever as it more effective biggest profit earlier advertisement as promoted in major supermarkets meaning more awareness and it would appeal to mainstream audience as its reasonably priced.
reference link used-- Google-- type comic relief target audience-- click link 4
