Tuesday, 23 November 2010
23/11/10 social network casestudy
campaign:
what is the institution?-
Columbia pictures and Sony
who are the target audiences?-
young people or people who use face book or any other type of social network site
what are the aims of this campaign?-
its a film trailer to promote the film, try and get people interested in the film and see it as a really interesting and grabbing movie.
what media forms are used?-
Internet,video and also a home page website people can go and visit for more info.
the website used; click here to visit site http://www.thesocialnetwork-movie.com/
they use posters:
what techniques and tactics that have been employed?-
they have used 'i-trailer' an interactive trailer to engage the viewer and make it seem interesting and also its a different way of doing a trailer so it makes people want to see the movie thinking that the movie is similarly interesting and different like the trailer. its a clever new way of advertising and has a powerful and strong effect and this technique seems to work as people love to see new and different things.
Tuesday, 9 November 2010
argument 9/11/10
today we had a discussion on why advertisement is needed and does it really work or is it a waste of time
our discussion title was: what is the point of advertising.
this discussion caused a lot of controversy and eventually the whole class was really deep into the argument, and we came up with a lot of argument for and against.
here they are;
for:
- it makes you aware of the product
- it makes the product stand out from all the other products
- It will make the product look more appealing and the product will be remembered by the audience/consumers
- there’s no point of advertising because the product will still sell
- Most of the time the advert doesn’t have anything to do with the product
- The advert might put people off the product as the advert may be unappealing.
- the product will still be known by word of mouth so adverts arent neccessary
Tuesday, 2 November 2010
anlaysis of adverts
dentyl-
what makes it effective?
-its energetic, people can enjoy themselves whilst watching it, its not blaintently marketive so its doesnt seem like its selling you something although it is but you are unaware.
what makes it a popular choice?
- its a popular choice because its memorable. the advert is so good and funny that when you walk into a shop and you want mouth wash youll think 'dentyl'.
what techniques does the advert use to make it effective?
- it uses music, the use of music in this advert makes it interactive which makes it effective; it has a jingle which is cathcy so people can remember it which makes it successful. also it uses the obvious choice humour, popular choice in adverts.
blog update 2/11/10
today we were filling a gaps of work we hadn't finished. although were meant to start a new topic but we didn't get time to.
well i finished mostly all the work i needed to and it was a productive lesson things went smoothly. I had no technical or manual failures.
I will need to improve on finishing a few pieces of work such as:
analysis of adverts
and finish off the anti piracy prep
techniques for hovis and cadbury advert
"cadbury"
extreme close up - face, nostries, types
heavy breathing
morning to tempo
camera moving- mid shot, long shot
cut- fast beat
in and out
repetition
'a glass and a half' at the begining and end
"hovis"
ironic hat, bakers
marching soldiers,ww2 bombing bringing back memories for people from the time
Immagration
fire works
cuts
close up
mid shots,long shots
close up smile
bread in an old fashion small community-at the begining and end
hovis/cadbury
comparing hovis bread(2008) to gorilla cadbury(2007)
'hovis'
staple food
complex idea
detailed mise-en-scene
product signified by victorian northern setting and young boy. this makes it more appealing as the boy seems innocent and people will connect with him, he is an ordinary boy so people can relate with him.
reference ironic 1970 AD
a journey/adventure
'cadbury'
luxury food
simple/minimal idea
minimal mise-en-scene
surreal,unusual,quirky
product is signified by cinematic intro and purple studio
referenced music video techniques
ironic use of 1980's pop track "in the air tonight"
disney/pixar case study
wall.e:
released:18th july 2008
director:andrew stanton
writer:andrew stanton,pete docter(original story)
starring:Jeff Garlin, Elissa Knight and Ben Burtt
plot:
In a distant, but not so unrealistic future, where mankind has abandoned earth because it has become covered with trash from products sold by the powerful multi-national Buy N Large corporation, WALL-E, a garbage collecting robot has been left to clean up the mess.
REVIEWS ON MOVIE:
"This is Pixar's most enthralling entertainment since Nemo," writes Richard Corliss in Time magazine, while the Independent's Anthony Quinn gasps: "This studio is so good it's almost spooky."
"i say this movie is entertaining, cute and extremely hilarious. best animated film of that year."
how was this film promoted:
through-
posters
websites
magazines
adverts
cinemas 'coming soon' and pre ad before movies start in the cinema
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